2009 Marketing S&E Survey Executive Summary

smps-logoThis past week Michele Santiago of the Society for Marketing Professional Services (SMPS) forwarded me the executive summary of the 2009 Marketing S&E Survey as released by the SMPS Foundation. Looking it over I found a wealth of information and I wanted to share the highlights with you. Also, with Michele’s permission, I have posted a copy of the complete executive summary under the “resources” tab here on Cofebuz. I hope you find the information as interesting and as helpful as I did!

Summary of the Executive Summary

In the Design and Construction Industry:

  • Offices spent an average of 8.0% of their 2008 net revenues on marketing.
  • On average 4% of a companies workforce is involved in marketing full time.
  • An additional 10% of company personnel are involved in the marketing process, just not as their primary job.
  • About two-thirds of offices (63%) reported that there was no change in the number of their marketing-related employees in 2008 compared to 2007.
  • Among the offices reporting a change in the number of marketing related employees: 22% reported an increase and 14% reported a decrease in 2008.
  • When asked to look ahead to 2009 82% of offices indicated the number of marketing-related employees will stay about the same. 10% thought there would be an increase and 6% predicted a decrease.
  • Marketers’ mean age is 38.6. Females are the majority in the built and natural environment field, outnumbering males by a ratio of four-to-one.
  • More than four in five marketers (83%) have obtained a four-year college degree, including 16% who hold a graduate degree. (I would like to know how many have a marketing degree, at a SMPS VA conference last year it was less than 35%)
  • More than one in three marketers (36%) have formal design and construction technical training such as engineering or architecture.
  • Average marketing expenses breakdown: 36.4% on compensation and fringe benefits for marketing personnel, 32.4% on Business development, 15% for promotion (advertising etc…), and 6.4% on  planning and research (business/marketing plans, competitors, etc.).

As noted above, if you would like to read the complete executive summary, simply go to resources and look for “SMPS 2009 Marketing S&E Survey Executive Summary.” If you would like to read the full report, the information on how to obtain it is available in the last page of the executive summary.

Build Business 2008: Wrap-up

This years SMPS Build Business conference was nothing short of great: great friends, great information, and great fun. Some of my personal highlights included speaking at CPSM day on Wednesday on Building a Company of Rainmakers, celebrating with friends at this year’s awards gala, and finally meeting Randy Pollock, Mark Buckshon, and Mel Lester in person. I would like to say a special thanks to Kevin Doyle who worked with me at length to make certain everything went smoothly on CPSM day.  Also, extra thanks to Ron Worth, Lisa Bowman, Michele Santiago, Mark DellaPietra, Bill Scott, Christine Chirichella and the rest of the SMPS National staff that made Build Business such a great success. I have enjoyed getting to know so many of the SMPS staff and I am nothing less than impressed at the incredible job they have done as SMPS continues to grow.

Later this week I will post a follow-up to Building a Company of Rainmakers for those of you that are now apart of this blog’s network after attending Wednesday’s seminar. Also check out the PSMJ Resources Blog that was also active during Build Business this year for additional follow-up from the conference.  Thanks for the great coverage Ed!

Thank you again SMPS, I look forward to seeing all of you next year in Las Vegas for Build Business 2009!