Top Bloggers in the A/E/C Industry

On several occasions I have been asked for a list of the top marketing blogs in the A/E/C industry. Below is a list of the blogs and bloggers that I believe lead the industry.  I hope that many of these bloggers likewise consider Cofebuz an industry leader, yet as this blog is also read extensively outside of the A/E/C industry, I will leave that call to someone else.  In addition to being industry leaders in Web 2.0, these bloggers are on my “must read” list each week. I encourage you to check them out also:

Construction Marketing Ideas by Mark Buckshon

E-Quipblog by Mel Lester

Harding & Company by Ford Harding

PSMJ Resources by Ed Hannan (and others at PSMJ Resources)

Let me also add Help Everybody Everyday by Matt Handall. This is a new blog for the A/E/C industry, but on that I believe deserves placement in this list due to Matt’s success with Construction Netcast and his long history of excellent writing for Marketer and A/E Rainmaker.

A Final Note:

I don’t want to downplay some of the other great blogs in our industry.  Note that the list above was for marketing blogs. I also recommend checking out the SullivanKreiss blog, and I always enjoy the unique and fun SEI Design Group Blog.

The Digital Crutch

crutchesOn Wednesday this past week Ford Harding (the author of one of my favorite books “Rain Making” and the Harding & Company blog) spoke at the DC chapter of the Society for Marketing Professional Services. As we sat prior to Ford’s talk, I was amazed at the group that had gathered at the head table. In addition to Ford, multiple Web 2.0 experts from the industry, including Mark Buckshon (Construction Marketing Ideas) and Matt Handal (Construction Netcast and Help Everybody Everyday) were engaged in conversation.

I couldn’t help but note how interesting it was that Mark and Matt had taken the time to attend the event in Washington, D.C. Mark had flown in from Ontario Canada and Matt had taken the train from Philadelphia that morning. Each of them showed the importance they place on in-person communication in order to make their businesses succeed, even in light of their prominence in the Web 2.0 world.

The Digital Crutch

Many people I know use technology as a crutch, rather than a tool to build relationships. It is an easy and important form of communication, but what we can’t do is use digital communication to replace human interaction. Even the leading Web 2.0 experts in our industry know that in order to keep their relationships strong, nothing can replace in-person communication.

Are you limping?

Are you limping by with e-mails and a linkedIn account that isn’t focusing on the development of relationships? Perhaps it is time for you to step away from the computer and focus on in-person communication this week. 


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“Fifteen Minutes Can Save You Millions”

constructionnetcast

I had a great conversation with Shannah Alloway Hayley of Urban Design Group earlier this week about how to build success on the world-wide-web. As we spoke I couldn’t help but think about Matt Handal’s Construction Netcast that is sponsored by his company, Trauner Consulting Services, Inc. The key to building a great web presence is providing value and helping other people, something that Matt has excelled at through the monthly netcast.

Brochure or Value
What about your website? Is it a Web 1.0 brochure, or a Web 2.0 environment that truly benefits those that visit it? Have you recently checked your Google PageRank to see how you are doing?

Construction Netcast as a model for Web 2.0
Here is a brief overview of Construction Netcast: “Learn from experts with decades of experience who have taught thousands of construction professionals across the country. Each month, we will discuss the issues that affect your projects. Topics include project scheduling, claims avoidance, specification writing, alternative procurement methods, contracting best practices, and many others. You can enjoy these programs on your computer, pda, ipod, or other portable devices. You can also subscribe for free and receive these programs on a monthly basis. The result:   training you need when it’s convenient for you… Fifteen Minutes Can Save You Millions – That is what I call creating value, nice work Trauner Consulting.