In an effort to reduce cost, the Washington Post recently made the decision to eliminate its business section. I must admit that I didn’t think this was a big deal until I received a note from Bisnow.com, a free Washington DC digital (e-mail) publication. The note stated that Bisnow is going to begin providing Business Section coverage through a new digital publication: Daily Bisnow! Did you catch that, a three year old digital publication is beating out an industry leader (the Washington Post)!
Bisnow is part of the future, where information is free and value is created by giving away what you know. Who wants to pay for a newspaper when the information can be accessed instantly and deciphered whenever and however you want it? This business model allows companies to thrive by giving information away rather than charging for it. In turn the captive audience becomes a magnet for companies that can benefit from advertising. (If you don’t believe me think about how much you didn’t pay to search Google this past month.)
Are you ready?
What about your business? Most probably you can’t go to the extreme of giving away everything, but what about helping others and by doing so building strong relationships. You can choose to hold your contacts, information, and resources close, or you can choose to open your resources as a path to help others succeed. In doing so, you likewise will find yourself achieving your personal goals.
Here is the note I received from Bisnow:
We are saddened by the demise of the separate Washington Post business section. It’s a great newspaper, and many of us continue to subscribe.
But we think business news is too important, especially today, to relegate to inside pages.
We want to try to do something about it.
Starting this week, we’re launching a Daily Bisnow (Washington). Although we’re excited to have become the best read local business publication, this new e-mail will be about both national and local business.
Of course, we’ll do it in our style:
- Lots of pictures
- Lots of personalities
- Mercifully short
So that your Inbox is not clogged, we’re going to pull back on the frequency of our other publications. Also, we’ll publish Daily Bisnow in the morning, and reserve the afternoon for our more specialized publications: Legal, Tech, Trade Association, Medical, Commercial Real Estate, and The Scene.
We are now 16 employees, but still small enough to care about each reader. If you have comments about our new publication, pro or con, write our publisher directly: Mark@Bisnow.com. He doesn’t have an unlisted number, at least yet.
Or come visit our office on Connecticut Ave. and play ping pong with us.