More Than “Just Marketing”

sara_gammillIn the December edition of SMPS Marketer Sara Gammill of EDI Architecture writes a great article about how to position your marketing department as a strategic partner inside your company. You would think that marketing would always be a strategic partner yet many companies, especially those in the service industry, struggle to understand the importance of marketing in a successful business. Here are a couple of my favorite recomendations from the article:

Educate others about what marketing is.
Most technical staff don’t realize what marketing is or how they benefit the company beyond proposal writing. Make it your mission to educate others about how everyone is involved in marketing and how your department benefits the bottom line.

Don’t be afraid to innovate.
You are never too junior or too senior to generate new proposal processes, to spearhead programs that will save your company money or raise morale, or to draw attention to your firm by shining in a professional organization. Don’t settle for, “That’s the way we’ve always done it.”

Sara also identifies “act like a leader” as another of her ten keys. I couldn’t agree more, when you act like a leader most often it is followed by being viewed as a leader. Thanks for the great article Sara!

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