Marketing Generosity

“Perhaps the most important lesson in business I’ve learned in the past few years is that, when it comes to marketing, it is not what you take, but what you give, that counts the most.”
Mark Buckshon
Construction News and Report

If you have been reading this blog for the past year, or if you have attended my seminars on Networking or building a Rainmaking Culture, you have probably noticed that the key to being successful in business and marketing is giving, not getting. In his recent posting Marketing Generosity, Mark Buckshon writes about some of the practical ways you can build success by leveraging this age-old marketing technique.

Why it Works
If you ever wondered why focusing on others instead of yourself is such a powerful approach, there is a simple answer: Selfless giving is the foundation for relationships. It builds trust and allows others to know that everything you do isn’t centered on the almighty dollar. Mark’s posting is not only worth reading, it is worth taking the time to think about what you are doing to market generously.


2 Responses to “Marketing Generosity”

  1. 1 John P. Kreiss August 25, 2008 at 4:42 pm


    This is a great post. Purchasers of construction services want to know what a prospective construction company can do for them. They could care less about the rewards they’ve won or how great they are.

    John P. Kreiss
    President & CEO
    MorganSullivan, Inc.

  2. 2 Tim Klabunde August 25, 2008 at 4:55 pm

    You are right; when we put others first the rewards come easily.

    PS – I just stopped by you blog and it is a great resource. Keep up the excellent work!

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