Web 2.0 From Marketing Theory to Reality

I had a great conversation with Matt Handal of Trauner Consulting Services yesterday regarding Web 2.0.  Many of us have read about marketing using Web 2.0, but most people struggle to understand how to add value to their company and build a strong return on investment (ROI) for their online efforts. 
Let me propose that Matt’s website Construction Netcast is a great example of what a successful Web 2.0 effort can look like.  Matt is succeeding by focusing on helping other people and in return reaping the benefits of increased name recognition and market positioning as an industry leader.  Note that Web 2.0 requires that you add value to others lives, if you don’t add value you will simply be skipped over.
At the end of our conversation I sent Matt several links to blogs that (in my opinion) are successfully integrating into the new web.  Below are several of the links (plus one or two more) that I sent him. There are some great things being written on each of these blogs, but probably of more interest might be the great ideas these blogs are themselves.  If you are looking to expand your Web 2.0 presence start by looking at Construction Netcast and these blogs for some ideas:
Duane Craig’s Construction Informer
Ruairi Glynn’s Interactive Architecture

 

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