Marketing Engineering services in a Market Downturn

Carol Metzner, President of The Metzner Group, LLC, and Matt Barcus, President of Precision Executive Search, Inc., have created a great resource for the A/E/C community at Civil Engineering Central.  If you haven’t had a chance to visit the site yet let me recommend that you stop by and check out the blog and the forum page as both are great resources.

Also, the June edition of the Civil Engineering Central publication featured an article that I wrote on Marketing Engineering services in a Market Downturn that I hope you will find beneficial.  Here is the opening paragraph as a teaser, visit this link to read the rest of the article:

The engineering industry is no stranger to downturns in the market.  When the dot-com bubble burst in 2000 it caused many civil engineering firms to stumble, and if you were around in the early 1990’s you remember the major struggles of a severe market downturn and its effects on our industry.  The good news is that history has taught us a number of things to do, and not to do, in a downturn.  How we respond to the market determines our success not only during, but more importantly after the market corrects itself.  The first place to look in a downturn is always the effectiveness of your current marketing…

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1 Response to “Marketing Engineering services in a Market Downturn”


  1. 1 Stephen Moulding September 2, 2009 at 5:20 am

    Just a note to say I liked the article on Marketing Engineering Services in an economic downturn – I have worked in engineering in the UK for 17 years and have seen many firms struggle, it’s certainly not easy. Good things can come from it, and lessons can be learnt.


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