Survival Strategies – Marketer Article

In my recent posting Survival Strategies for 2008 (and Beyond) I provided a quick excerpt on Randy Pollock’s article in the April edition of Marketer on “Making the Most of an Economic Downturn.” Over the past week I have heard from many of you that wanted to read the article in its entirety.

I was able to connect with Randy this last week and received his permission to post a .pdf of the article on this website.  Thank you again Randy for a great article, and to the many marketing experts that also contributed to the article. 

Let me again share with you several more of my favorite quotes from the article from top some marketers on responding to changing market conditions:

“One word comes to mind when I think about how to address the impact of a potential slower economy on our industry: FOCUS on all of the marketing activities of the firm, on business development pursuits, and where marketing dollars would be best spent.”
J. Rossi, Burt Hill, Philadelphia, PA

“Keep your focus: It’s positioning for the change and being there for the client and his business.”
Harlan Hallquist, FSMPS 

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