I Throw Away Business Cards

Business CardsI have a tendency to throw away business cards. When someone walks up to me and wants to trade cards without purpose, I kindly oblige, and put their card in my left pocket. When I walk out the door I throw away all the cards in my left pocket. Why? Because the reality is that business cards piled in your drawer or entered into your contacts are pointless without taking the effort to build them into your network.   The reality is that business cards aren’t networking, they are simply a tool for use while networking. I am interested in developing meaningful relationships; ones where I can help other people succeed.

I received an e-mail yesterday from Charlie Martin, the owner of a writing and editing business (Sorry for the lack of a link, no website is available) that has severed some notable firms including Landry Construction, Sheridan Construction Corporation, and Catholic Charities Maine. We traded contact information, learned more about one another, and I developed a base line of information from which I can work to help him build success (Just send me an e-mail if you need a outside writing or editing consultant and I will gladly pass along his information).

During our correspondence he mentioned his relationship with the SMPS Past-President Mike Reilly of Reilly Communications, a person whom I would like to connect with at this years SMPS national conference. Through it all I was able to identify the key items that I can use to help Charlie, and in doing so build him into my network. Now that is a ‘business card’ worth keeping. The reality is that Charlie and I may not connect again in the future, but it is my hope and intention that we do.  Thanks for the e-mail Charlie!

One thought on “I Throw Away Business Cards

  1. Joel Helfer

    Hi Tim,

    Just connected with you today on Linkedin. Thanks for the connection.

    I am a former union glass, aluminum and glazing contractor who loves marketing. My specialty is finding fast, simple, and economical marketing strategies that can be implemented in 24 hours of less. Contractors don’t a lot of time or patience for marketing… that’s why I use this approach.

    Marketing Idea:
    Required tools.
    1 automobile
    1 Sam’s club card
    A mailing list of 300 or just pass it out.

    I’m talking about a 300 piece bag of Halloween candy. Passing out or mailing
    out small amounts of pre- wrapped name brand candy, on a regular basis
    will get people to remember you and build relationships. It’s so much better
    than business cards ( which of course you can pass out with the candy – but not necessary.

    At your convenience, email me back and I’ll tell you the whole story. I’ll explain how a modest and repetitive investment in candy opened the doors that produced millions of dollars in sales for us… not to mention good will and a title as the “candy man”.

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